Sunday, October 6, 2019
Innocent Drinks Case Study Example | Topics and Well Written Essays - 500 words
Innocent Drinks - Case Study Example The 250 ML smoothie packages were very popular with the customers since they could consume these while in store or on their way home. Therefore, the packaging strategy greatly contributed to the success of Innocent Drinks. The success of Innocent Drinks can be attributed to the approach it took in on writing messages about the products on its packages. These were often fun and they became an instant favourite with the customers which led to the creation of customer loyalty. The guerrilla tactics of marketing the products through different labels greatly contributed to the success of the organisation since the customers often associated it with fun and interesting things. Product positioning also contributed to the success of Innocent Drinks. The products were distributed through grocery stores, cafes and impulse retail stores and all these channels were convenient to the customers. The other factor that contributed to the success of Innocent Drinks is that the organisation later inco rporated traditional marketing to its guerrilla marketing through the use of advertising on subways as well as bus stations to attract more customers. b. Innocent Drinks should rather expand its geographical territory in Europe rather that USA. They should expand their geographic territory to Europe while extending their product line as well given that European market was strong.